Showcasing behind-the-scenes content, like staff introductions or clinic tours, works wonders on Instagram Stories. It adds a human touch to your practice, making it relatable and approachable. Sharing patient success stories (with permission) can also highlight your expertise and attract new followers.

Educational snippets, such as short videos on common treatments or wellness tips, establish your authority. Consistent posting of valuable content keeps patients informed and engaged, encouraging them to choose your services. It’s a simple yet effective way to grow your online presence globally.