Advertising

PPC Advertising for Healthcare: Precision-Targeted Patient Acquisition

PPC campaigns focus on attracting qualified patients. We create HIPAA-compliant strategies targeting high-intent searches, ensuring every advertising dollar drives appointments and delivers measurable results for your practice.

Pay-Per-Click frameworks integrate Google Healthcare Ads certification with symptom-focused keyword targeting, converting urgency into action while staying fully aligned with global health advertising regulations.

Benefits for your business

Why 76% of Patients Click the First Ad for Critical Symptoms

Your ads must act as digital triage nurses, prioritising:

Geo-Fenced Urgency – Capture local searches like ER near me open now
Condition-Specific CTAs – Drive action with Schedule your MRI today
Demographic Precision – Target by age, insurance, and symptom history
Competitor Displacement – Secure visibility above private clinics
Telehealth Integration – Convert clicks with Instant virtual consultation buttons

Emergency Ads

24/7 urgent care visibility

Elective Promos

Hip replacement campaigns

New Patient Incentives

First-visit discounts

Chronic Care Targeting

Diabetes management CTAs

Comprehensive PPC Campaigns Plans Comparison

Discover our customised PPC solutions for healthcare businesses. Compare the plans to find the one that best fits your objectives and budget.

PPC Services Pricing Table

Service Item	Service Description
1 platform (e.g., Google Ads)	Management of PPC campaigns on a single platform, such as Google Ads, to maximise targeted reach.
Up to €500 monthly ad spend	Advertiser budget of up to €500 per month, strategically allocated to ensure optimal ad performance.
Patient Acquisition Strategy	A tailored strategy focused on acquiring new patients, with ads crafted to drive relevant traffic to your healthcare services.
10 medical keywords	Selection of 10 high-value medical keywords to target and attract your ideal audience.
3 HIPAA-compliant ads	Creation of 3 compliant ads, ensuring adherence to HIPAA regulations while promoting your healthcare services.
Search ads	Creation and management of text-based search ads to display in search engine results when potential patients search for related services.
Basic landing page optimisation	Optimisation of your landing page for better conversions, including copy improvement and call-to-action placement.
Local audience	Geo-targeting ads to reach potential patients globaly, specifically in areas relevant to your clinic or practice.
1 city geo-targeting (e.g., Nicosia)	Specific geo-targeting for 1 city, such as Nicosia, to ensure ads reach the most relevant local audience.
Google Ads pixel setup	Installation and setup of the Google Ads pixel for tracking and optimising ad performance.
Basic ad copy (2 variations)	Creation of 2 variations of ad copy to test and determine the most effective messaging.
Basic conversion tracking	Basic tracking setup to monitor the effectiveness of your ads and measure conversions (e.g., form submissions, calls).
3 licensed medical images	Inclusion of 3 licensed medical images to ensure your ads comply with advertising standards while enhancing visual appeal.
Basic GMB optimisation	Optimisation of your Google My Business (GMB) profile to increase local visibility and improve click-through rates.
Basic performance report	Monthly performance report, detailing ad performance metrics such as impressions, clicks, and conversions.
Email support	Ongoing email support for questions and issues, with a focus on campaign adjustments and troubleshooting.
Minimum commitment: 1 month	Commitment to a 1-month contract, with flexibility to continue based on performance and results.

Service Item	Service Description
2 platforms (e.g., Google Ads, Facebook Ads)	Management of PPC campaigns across two platforms, such as Google Ads and Facebook Ads, to reach a broader audience.
Up to €1,000 monthly ad spend	A larger monthly budget of up to €1,000, optimally distributed across platforms to ensure maximum return on investment.
Advanced Patient Outreach Strategy	A strategic, tailored approach to patient outreach with advanced targeting methods and ad content designed to attract high-quality leads.
20 medical keywords	Selection of 20 targeted medical keywords, ensuring you reach potential patients actively searching for relevant healthcare services.
6 HIPAA-compliant ads	Creation of 6 ads that comply with HIPAA regulations while effectively promoting your healthcare services.
Search + display ads	Management of both search and display ads to ensure your services are visible in search results and across websites in the Google Display Network.
Custom landing page design	Design and optimisation of a custom landing page tailored to your PPC campaigns, ensuring a smooth user experience and increased conversions.
Local + regional audience	Targeting both local and regional audiences to ensure your ads reach patients in your specific geographic area.
2 cities geo-targeting	Geo-targeting for 2 cities to focus your ads on areas with the highest potential for patient acquisition.
Google Ads + Facebook Pixel	Setup and integration of both Google Ads and Facebook Pixels to track and optimise your ads across both platforms.
Basic remarketing	Basic remarketing campaigns to re-engage users who previously visited your site but didn’t convert, keeping your brand top-of-mind.
1 competitor analysis	A detailed competitor analysis to understand your market, identify your strengths, and adjust your strategy to outperform competitors.
Custom ad copy (4 variations)	Creation of 4 variations of custom ad copy to test and identify the most effective messaging for your audience.
Basic call tracking	Implementation of basic call tracking to track phone call conversions and measure the effectiveness of your ads in generating calls.
Advanced conversion tracking	Advanced tracking setup to measure a variety of conversion types, including form submissions, calls, and other actions taken on your website.
Basic A/B testing (ads)	Basic A/B testing of your ads to identify which creatives and messaging perform best, ensuring continued optimisation.
6 licensed medical images	Inclusion of 6 licensed medical images to ensure your ads are visually appealing and compliant with advertising standards.
GMB + local citations	Optimisation of your Google My Business (GMB) profile and building local citations to boost your local SEO and ad visibility.
Detailed report + insights	Monthly detailed report on your PPC campaign performance, including insights, recommendations, and key metrics to inform future strategy.
Email + chat support	Ongoing email and chat support to address questions, make adjustments, and optimise your campaigns throughout the duration.
Minimum commitment: 1 month	A minimum 1-month commitment, with flexibility to extend based on the campaign’s performance.

Service Item	Service Description
3 platforms (e.g., Google Ads, Facebook, Instagram)	Management of PPC campaigns across 3 platforms, including Google Ads, Facebook, and Instagram, for a broader and more diverse audience reach.
Up to €2,000 monthly ad spend	A substantial monthly ad budget of up to €2,000, allowing for more competitive bidding and greater visibility on multiple platforms.
Comprehensive Healthcare Marketing Strategy	A full-scale healthcare marketing strategy that covers all aspects of patient acquisition, brand visibility, and engagement across digital channels.
40+ medical keywords	A comprehensive selection of 40+ medical-related keywords to target the right patients actively searching for your healthcare services.
10 HIPAA-compliant ads	Creation of 10 HIPAA-compliant ads to ensure patient privacy while delivering effective and targeted messaging.
Search, display + video ads	Management of search, display, and video ads, including YouTube ads, to reach patients at various stages of the decision-making process.
Full landing page design + A/B testing	Custom design of high-converting landing pages, coupled with A/B testing to optimise performance and maximise conversion rates.
Local, regional + international audience	Broad audience targeting across local, regional, and international markets to expand your reach and attract a diverse pool of patients.
Worldwide + international geo-targeting	Geo-targeting at international levels, ensuring that your ads are displayed to users in your specific target locations.
Google Ads, Facebook + LinkedIn Pixel	Setup of Google Ads, Facebook, and LinkedIn Pixels for comprehensive tracking and remarketing across these platforms.
Advanced remarketing	Advanced remarketing strategies to re-engage users who previously interacted with your site but did not convert, enhancing your ad performance.
2 competitor analyses	In-depth analysis of two key competitors to gain insights into their strategies and identify opportunities to outperform them.
Premium ad copy (6 variations)	Creation of 6 premium ad copy variations tailored to your healthcare services, designed to engage and convert your audience effectively.
Advanced call tracking + reporting	Advanced tracking and reporting of calls generated from PPC ads, providing insights into campaign performance and conversion rates.
Full conversion tracking	Complete conversion tracking setup, allowing you to measure all relevant actions, such as form submissions, phone calls, and bookings.
Advanced A/B testing (ads + landing pages)	Comprehensive A/B testing of both ads and landing pages to continuously optimise your campaigns and improve results.
10 licensed medical images	Usage of 10 licensed medical images to enhance the visual appeal of your ads while ensuring compliance with medical advertising standards.
Advanced GMB + review integration	Advanced optimisation of your Google My Business (GMB) profile, including review integration, to boost local SEO and ad effectiveness.
Custom report + strategic recommendations	Monthly custom reports that provide strategic insights, recommendations, and performance analysis for optimising your PPC strategy.
Priority phone + chat support	Priority phone and chat support, providing quick resolution of issues and ongoing guidance throughout your campaign.
Minimum commitment: 1 month	A minimum 1-month commitment with flexibility for continued engagement based on performance and results.

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